25th January 2008

ASL commercial at Super Bowl 2008

posted in Deaf, deaf culture, sign language |

One of the biggest problem with Super Bowl commercials is that they tend to make at the last minute and despite spending a fortune for production and air time, closed-captioning is always an afterthought.

This time, Pepsi made a commercial ahead of time, using deaf actors signing in ASL with subtitles.

Click Here to see the commercial.

I didn’t understand the joke of “Bob’s House” until I saw the commercial. I do recall this folklore told in different versions. One was a deaf couple staying at a hotel and the guy had to go out to get something but then he couldn’t remember his hotel room so he honked his car’s horn and all the lights were on, except one. That’s how he found his hotel room.

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  1. 1 On January 25th, 2008, Football and ASL commercial at Super Bowl 2008 said:

    [...] Deafbiz.com wrote a fantastic post today on “ASL commercial at Super Bowl 2008″Here’s ONLY a quick extractOne of the biggest problem with Super Bowl commercials is that they tend to make at the last minute and despite spending a fortune for production and air time, closed-captioning is always an afterthought. … [...]

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